On April 9, Intennel Business Group co-hosted the China Delegation Exchange Meeting as part of the UK Department for Business and Trade’s “London Games Festival” Game Investment Mission.
As China’s gaming market continues to mature, more and more Chinese game companies are looking overseas to seek new growth opportunities. A number of outstanding products have emerged with impressive performance in global markets, making Chinese companies key players in the global gaming industry.
The UK, as one of the world’s most important gaming markets, boasts a mature industry ecosystem and a large user base. According to data from the UK Interactive Entertainment Association (Ukie), the UK gaming consumer market reached £7.82 billion in 2023, marking a 4.4% increase compared to 2022.
Cooperation between China and the UK in cultural creativity and game development has entered a fast track. The UK has a strong reserve of top-tier game development talent and a well-established industry chain, while China offers vast market potential and diverse digital innovation application scenarios. The two sides enjoy significant complementary advantages, making bilateral collaboration highly promising.