On July 22, the “China Spirits Buyer Matchmaking Event”, hosted by the UK Department for Business and Trade (BDT) and fully organized and executed by IBG, was successfully held in London. As the event’s official operations and logistics service provider, IBG ensured the smooth and efficient execution of the event through professional venue coordination, setup, and transportation services, building a seamless bridge between Chinese baijiu brands and international buyers.
To achieve precise matching between participating enterprises and global buyers, IBG carefully curated the event space, including designated brand exhibition zones and tasting areas, and arranged bilingual coordinators to follow up throughout the entire process, ensuring that all business discussions progressed smoothly. From venue selection to flow design, from equipment testing to time management, IBG’s attention to detail earned high praise from both the organizers and attending guests.
In response to guest transportation needs, IBG arranged dedicated vehicle dispatch services, covering airport pickups, hotel-to-venue transfers, and customized business visit routes, ensuring efficient travel throughout the event for both domestic and international participants. Strict time control and a multilingual reception team provided robust logistical and transportation support.
IBG has organized similar events for BDT on multiple occasions. A representative from the organizing committee stated that IBG’s event execution team demonstrated a high level of professionalism, with precise management across every stage—from early planning to on-site implementation—offering key support that contributed to the event’s overall success.