On October 25, 2025, our Managing Director, Qiu Zhaojun, was invited to attend the 2025 Yisi Year Xifeng Liquor Sealing Ceremony held in Baofeng, Shaanxi. Together with distinguished guests from various sectors, he witnessed this grand celebration of China’s millennia-old liquor-making heritage.
As a global enterprise specializing in cross-border trade, Intennel Business Group fully recognizes the cultural value and market potential carried by Chinese Baijiu. Our participation in this ceremony marks an important step in our strategy to help Chinese Baijiu brands expand internationally. During the solemn sealing ritual, our representative joined other guests in signing and sealing the 2025 autumn-brewed liquor, experiencing firsthand the three-thousand-year uninterrupted craftsmanship and cultural legacy of Xifeng Liquor.
Qiu Zhaojun emphasized that bringing Chinese Baijiu to the world is not only about product exports but also cultural communication. As one of China’s four most renowned Baijiu brands, Xifeng Liquor—with its unique Feng-aroma profile and profound cultural heritage—holds strong competitive advantages in the international market. We aim to support Xifeng and other premium Baijiu producers in evolving from traditional “product export” to “cultural export + standards export,” enhancing global brand influence through storytelling and cultural presentation.
We will leverage digital marketing tools and tailor promotional strategies to local market needs, carrying out targeted brand campaigns. Through tastings, cultural experience events, and other immersive activities, we will enable overseas consumers to better appreciate the craftsmanship and cultural depth of Chinese Baijiu, thereby achieving deeper integration with local markets.
Intennel Business Group firmly believes that through the joint efforts of Chinese Baijiu enterprises and global markets, we can build a bridge of cultural exchange and trade cooperation. Together with Xifeng Liquor, we look forward to bringing the aroma of this thousand-year heritage to the world and helping Chinese craftsmanship earn global recognition.