On March 5, as the vibrant Chinese New Year of the Year of the Horse ushered in a season of renewal, the London Branch of Shanghai Pudong Development Bank successfully hosted a distinctive Chinese New Year annual gala at the Four Seasons Hotel London at Park Lane. The event not only brought together friendship and cooperation within the Chinese and British financial communities, but—supported comprehensively by professional event service provider Intennel Business Travel—also became a remarkable celebration blending traditional festive charm with the dynamism of modern finance.
At the gala, partners of SPD Bank London Branch and distinguished guests from various sectors gathered to celebrate the arrival of the new year. As the key behind-the-scenes support provider, Intennel Business Travel ensured the smooth execution of the event with its experienced team and extensive expertise in international event management.
During the preparation phase, the IBG team maintained close communication with the bank to gain a deep understanding of the event theme and brand identity. For on-site materials, the team carefully designed the main visual backdrop, seamlessly integrating SPD Bank’s brand image with festive elements of the Year of the Horse, creating an atmosphere that was both elegant and welcoming. In addition, to ensure a smooth and efficient event flow, customized guest badges were prepared for all attendees, reflecting meticulous attention to detail and professionalism.
Throughout the event, the company’s professional photography and videography team provided full coverage, capturing every memorable moment with precision. From the formal speeches delivered by senior leaders to the relaxed networking among guests, each highlight was documented. Following the event, the team promptly began post-production work, editing the footage into a polished highlight video, preserving valuable visual records for SPD Bank.
In addition, IBG was responsible for on-site coordination, including guest registration. During the check-in process, staff members provided warm and attentive service, guiding guests efficiently and ensuring a well-organized and seamless experience. The company’s professionalism and efficiency received unanimous praise from both the bank and attendees.
After the event, a representative from SPD Bank London Branch noted that the success of the Chinese New Year gala would not have been possible without the dedicated and professional support of the IBG team.
Looking ahead, IBG will continue to uphold its service philosophy of “professionalism, efficiency, and innovation,” providing comprehensive event solutions for more enterprises and institutions, and contributing to the continued advancement of China–UK exchange and cooperation.