At the recently concluded 2023 London Source Fashion Show, one of the company’s clients — Qingdao Kangyoubo International Trading Company (hereinafter referred to as “Kangyoubo”) from China — captured the attention of numerous international buyers with its high-quality clothing designs and innovative products. Kangyoubo stated that its collaboration with IBG not only brought substantial growth in actual orders but also elevated its brand image internationally through IBG’s professional operations.
On the day of the exhibition, Mr. Yu Benlin, Minister Counselor for Economic and Commercial Affairs at the Chinese Embassy in the UK, visited the company’s booth and highly commended Chinese enterprises for their strategic vision in expanding markets through international exhibitions, which enhances the global influence of the “Made in China” brand.
For many Chinese small and medium-sized enterprises (SMEs), a lack of experience and resources for international exhibitions is often a key obstacle to expanding into overseas markets. Understanding this need, the company actively mobilized its extensive global exhibition resources and one-stop service system to precisely address this challenge. Leveraging its well-established business network, the company helped Kangyoubo efficiently complete the entire process — from exhibition registration and booth design and construction to logistics and transportation — and secured a prime location in the core area of the venue.
The company’s differentiated advantage lies in its full-chain service capability and resource integration strength. In addition to standard exhibition services, it also provides multiple value-added services, including:
- Worry-free full-process participation: assistance with visas, customs clearance for exhibits, and on-site interpretation, all fully handled by the company’s team;
- Precise buyer matching: inviting industry buyers in advance and assigning dedicated staff to assist clients with negotiations on site;
- Customized brand promotion: partnering with leading local fashion media to conduct exclusive interviews with participating companies, strengthening their premium brand image.
Mr. Qiu Zhaojun, a company director, stated, “We are not just an exhibition service provider — we are an international strategic partner for Chinese brands.”
As a professional driving force behind the globalization of Chinese brands, Qingdao Kangyoubo is just one of many success stories. It exemplifies the company’s core value as a “China Brand Internationalization Incubation Platform.” By integrating global exhibitions, media, and government-business resources, the company is helping more and more SMEs break through development bottlenecks and achieve a leap from “hidden champions” to “industry benchmarks” in the international market.