On 27 November, the China–Scotland Economic and Trade Cooperation Forum, co-hosted by the British Chamber of Commerce in China and the China-Britain Business Council, was successfully held in Edinburgh, UK. The event also marked the official establishment of the Scotland Chapter of the China Chamber of Commerce in the UK, attracting more than one hundred representatives from the political, business, and academic communities of both China and the UK.
Leveraging its deep understanding of Chinese and British cultures and its professional design capabilities, Intennel Business Group created a distinctive visual identity for the forum, earning unanimous praise from the organisers and attendees.
01 Visual Planning: Highlighting China–Scotland Cooperation
The Intennel Business Group team gained a thorough understanding of the forum’s core theme—promoting economic and trade cooperation between China and Scotland—and built a unified and meaningful visual system.
Starting from the conceptual design stage, the team blended cultural elements from both China and Scotland. For the main colour palette, they incorporated silk-inspired motifs representing Chinese culture and integrated Scotland’s iconic blue and white hues, symbolising a promising future of cooperation.
During the preparation phase, the team studied the forum’s background, objectives, and audience to ensure full alignment with the event’s theme. Continuous communication with the organisers guaranteed clarity on design requirements and expected outcomes.
02 Design Execution: Professional Standards and Creative Integration
The graphic design and production process demonstrated Intennel Business Group’s high level of professionalism.
The team produced a complete set of visual materials for the forum, including the main visual, registration backdrop, VIP meeting room backdrop, brochures, table nameplates, guest badges, and seat labels. These designs maintained stylistic consistency while emphasising creativity and aesthetic appeal, greatly enhancing the visual experience.
03 On-Site Presentation: Creating a High-End Business Atmosphere
On-site visual performance plays a crucial role in shaping attendees’ impressions. The Intennel Business Group team focused on every detail of the venue setup—from the entrance façade to the directional signage—demonstrating meticulous professionalism.
As the “face” of the event, the entrance design was clean and striking, clearly highlighting the forum theme and capturing participants’ attention. The overall atmosphere was carefully crafted through thoughtful colour matching and lighting design, creating a comfortable and professional business environment.
04 Chamber Unveiling Ceremony: Visual Highlights of a Historic Moment
A key moment of the forum was the inauguration of the Scotland Chapter of the China Chamber of Commerce in the UK. Intennel Business Group designed a solemn and celebratory visual presentation for this important occasion.
Witnessed by notable guests including Minister Counsellor Yu Benlin from the Chinese Embassy in the UK and CBBC Chief Executive Peter Batey, the Scotland Chapter was officially unveiled. The visual design captured both the ceremonial significance and the vibrancy of the newly established chapter.
Pan Yiyong, President of CNOOC Petroleum Europe Limited and representative of the chapter, stated that the Scotland Chapter will focus on serving Chinese enterprises in Scotland and promoting cooperation in key sectors such as energy, technology, and supply chain development.
Intennel Business Group, with its deep cultural insight and professional design capabilities, brought dynamic visual energy to this significant forum.