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On March 12, Qiu Zhaojun, Managing Director of Intennel Business Group, visited the headquarters of the China-Britain Business Council (CBBC) in London. Both parties engaged in in-depth discussions on recent China-UK promotional activities and explored potential opportunities for further collaboration.
Since its establishment in 1954, CBBC has been dedicated to promoting trade and investment cooperation between the UK and China, serving as a key platform for fostering economic and cultural exchanges between the two nations. CBBC’s Market Manager, Charlotte Leafe, highlighted that the organization actively facilitates China-UK relations through its extensive member network and offices in China, supporting British enterprises in their collaboration with China.
Qiu Zhaojun expressed gratitude for CBBC’s longstanding support of Intennel Business Group and provided an overview of the company’s development. Since its founding in 2013, Intennel Business Group has grown into an experienced and resourceful global brand communications firm, offering comprehensive international services to Chinese enterprises. These services include global exhibitions, government and corporate branding, business public relations, and full-scale support for companies establishing operations abroad. The company has served global brands such as Haier, Land Rover, SAIC Motor, and Fosun, while also assisting over 1,000 small and medium-sized enterprises from Zhejiang, Shandong, Guangdong, and other regions in expanding into overseas markets.
Qiu also emphasized Intennel Business Group’s commitment to fostering China-UK economic and cultural exchanges. In recent years, the company has become the official UK promotional partner for the China Import and Export Fair (Canton Fair) and has successfully organized UK delegations for two consecutive editions of the China International Supply Chain Expo (CISCE), helping international audiences better understand Chinese brands and culture.
The two sides further discussed promotional strategies and the potential for collaboration between self-media and mainstream media in major events. Charlotte affirmed that as a CBBC member, Intennel Business Group would continue to receive the association’s strong support in expanding its market presence and promotional efforts. She expressed anticipation for deeper cooperation in the future, working together to advance China-UK trade and cultural exchanges.